YouTube and Netflix Team Up to Offer AirPlay Competitor
Apple has gathered a number of good readings due to their streaming service called AirPlay that works across iOS devices including iPhone and iPad. Due to the high demand for this type of feature, YouTube has teamed up with one of the biggest players in the video streaming market, to offer a worthy competitor.
YouTube and Neflix have joined forces to create a most worthy competitor to Apple’s AirPlay feature . The two will provide the service called DIAL – short for Discovery And Launch – to compatible devices. The feature will make streaming content to home entertainment devices such as TVs work in a highly convenient manner. DIAL-enabled devices will be able to interact in such a manner that launching an app one one device for streaming will automatically open the app on that device as well.
DIAL was first presented during this year’s CES event. The service will not directly mirror content, as we are used to seeing on Apple AirPlay devices, but rather facilitate the interaction of two apps installed on different devices. The service will offer guidance to installing the necessary software on compatible devices, making it easy for users to discover content. Netflix explained it chose YouTube for the partnership because “having two major video services define and promote DIAL would help get it more widely adopted as a common solution to a common problem.”
DIAL is currently supported on Google TVs, with manufacturers such as Samsung or LG currently offering partial support but willing to expand in the near future.