Yahoo Announces Purchase of Contextual Android Launcher Aviate
Yahoo is on a roll lately, unless you count security concerns related to Yahoo Mail. CEO Marissa Mayer was a force at CES 2014 and her speech was welcome by the audience. Now Yahoo is announcing an interesting purchase, that would make them sort of a player in Google’s own game.
They bought contextual Android launcher Aviate, a pretty popular replacement of the Home screen launcher on Android. This is one of the most appreciated Android launchers on the Google Play Store, with raving reviews. The app is focused on contextual interaction, so this launcher actually has the fame of “the Google Now of launchers”.
It can provide the user with the app and home screen at the right time. Aviate relies on usage patterns and categorizes apps you use on Android based on WiFi, GPS, time of day and accelerometer. It tends to learn your behaviour and creates a special selection of such features to suit your needs.
This automates the Android experience and Yahoo just got that under its wing. By the way, Aviate is up for download here.