The End of an Ad-Blocker Era on the Play Store Brought by Google
To make the Play Store as competitive as it wants, Google must take decisive means against all that stand in the way of success. Thus is the case right now as we are left without means to be protected by those annoying in-app ads.
Google has come of to the decision to rid the Play Store of all the ad-blocker type apps. Thus the developers behind tools such as AdAway or AdFree received notices that they have been taken down by Google for being in violation with certain rules regarding to the Play Store.
Sure, this is unlikely to be the case that we are left without ad-blockers as such functionality is also implemented in some all-in-one tools and besides there will still be ways of downloading the .apk and side-loading it. It is still challenging move from Google, knowing now that the community will more still get involved to provide the means for getting rid of ads.
Edit: We now have a statement from the developer behind Adblock Plus, also integrated as a Firebox Browser extension and among the most popular there is. Here it goes:
Apparently Google is putting revenues over the freedom of the Internet and choices of the users. Of course, you probably have contacts at Google to get a response from them on this decision. This comes on the heels of news I pitched to you in mid-February about Google being afraid of Adblock Plus (see email trail at the bottom of this email).
This decision by Google follows on the heels of a December decision to not allow Chrome users to find Adblock Plus in a search for apps. In December, Google changed the way users could search for apps, and since Adblock Plus is an extension on Google Chrome, they suddenly couldn’t find Adblock Block when they searched for apps. On Dec. 12, Adblock Plus started offering an app for Chrome users and Google took it down 12 hours later. So, this singling out by Google toward Adblock Plus and its vast user base (it’s been downloaded 190 million times on Firefox) has been going on for a few months now.