Shazam Now Supports TV Show Tagging on Any Channel, Available for 250 Million Users
Remember when you’ve heard that cool song during a TV show and used Shazam to figure out what it was? Well, now you can stumble upon a TV show on any channel and Shazam will you what the show is. It will do that in order to find out what music is playing, who is the actor on screen and more. Shazam also confirmed it’s reaching out to 250 million users out there.
Till now Shazam only let the user tag music and some sponsored TV shows and ads by simply tapping a button that appears when you launch the app. Now whatever you’re watching on TV can be tagged and you’ll get information from IMDB on the cast, as well as crew, trivia, celebrity buzz info (a collection of headlines) and the latest tweets about the show. Tagging sports events will show statistics and a box score in the app, which is very, very cool. Everything started when Shazam noticed that 54% of users used Shazam at least once a week to tag things they saw on TV.
This is how they figured out how they can do a lot more with their app. This brings us one step closer to interactive TV and even Shazam admits that. The company behind the app has worked with over 140 brands to integrate Shazam inside ads and wants to also integrate specific TV shows and provide contextual content around them. The company now generates around $300 million in digital sales, an impressive amount for the business. The new app is up for download here, for Android.