Opera Buys Skyfire Labs for $155 Million; Video Optimization and More Targeted
Opera is doing some shopping and apparently they want to improve their video optimization, since they just bought Skyfire, that’s very good at that. They spent $155 million on the company and the acquisition is mainly meant for the company’s Rocket Optimizer, a piece of software that reduces the size of video streaming and other media while it’s transmitted via crowded mobile networks.
Opera is saying that Skyfire has a technology that allows it to detect if the user is having a bad experience and adjust the quality in just milliseconds. This is very relevant when you think about the quantity of video on the web and they way people are viewing it on their tiny cramped screens. Skyfire licenses the Rocket Optimizer and Skyfire Horizon to 3 big US carriers, with the latest of the licensed products being a browser extension and toolbar platform.
The two companies will develop on the idea of Opera’s Web Pass, a sort of “all you can use” pass for apps and websites for a day. This will generate a new business model, with ad support and toll-free data, so the carriers want to jump on that bandwagon. Skyfire CEO Jeffrey Glueck will also become VP of Operator Business at Opera.