Nuance Enhancing Advertisements With Voice Ads

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  • 01 Apr 2013
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  • Nuance has been developing software to enhance user input for a very long time and its collaborations are with big names in the manufacturing industry, including Nokia and Samsung. At the moment Nuance still performs a very agile development in case of the Swype – app popular software keyboard and improving its voice-based applications.


    Nuance has had its Dragon solution on the Play Store for a while, available for specific territories for voice-input based actions on the smartphones and tablets. Based on this the developer is looking to get things to the next level, by implementing an idea that can be beneficial for both other developers and users. It is the kind of implementation that seems more futuristic and can really change the way people are informed about their desired products.

    Nuance Voice Ads is an implementation that will let users interact with ads at a limited level through voice. That is based on the choice of the ad provider, that can implement pre-responses in anticipation for any of the customer’s demands. Voice Ads also features localisation information that can provide a better understanding to the software for the user’s needs. It also uses Nuance’s very well known natural language processing engine, to give it a very accurate experience of the services. For the time being there is little info regarding when this implementation might be available.

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    SOURCE: techcrunch
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