NBC And Adobe Prepare Android Apps for 2012 London Olympics Live Coverage

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  • 13 Jul 2012
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  • We’ve seen London 2012 Olympics apps by the dozen by now, some of them offering calendars, others results and others details about medals. But what about live coverage? That’s being taken care of by NBC, who teamed up with Adobe and will be offering live coverage on the iPad and Android devices.

    NBC will be launching a pair of apps with the Adobe technology behind it. The resulting software will offer free live updates from the sporting events, plus medal counts, results and schedules. The application will integrate Facebook and Twitter, so you can share the victories of your favourite nations. There will also be live streaming applications, available with replay features for the 300+ events of the 2012 games. NBC says that in order to access the special features you’ll be required to have an active subscription to a cable or satellite package that includes CNBC and MSNBC.

    NBC says that the subscription will be verified once per device and apparently there’s a tool on NBC’s Olympic website to check that and access needed credentials. Behind the apps there’s Adobe’s Project Primetime, an ad-supported video streaming platform. You can find NBC Olympics Live Extra app in the Play Store right here.

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