Ikea Augmented Reality Catalog App Brings Products to Life (Video)

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  • 22 Jul 2012
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  • Ikea is famous not only for its DIY furniture, but also for its millions of product catalogs that it throws around. Those are pretty thick catalogs actually and since 211 million are made, it’s quite tough to make people read all those pages. One idea involves using an augmented reality app to make things more interesting.

    Since augmented reality is so big now, that it will be supported by the 2013 edition of the print catalog, meant to arrive in customer mailboxes later this month. What this means is that near pictures and details of products you’ll find special printed symbols, that invite you to launch an iPhone or Android smartphone app for an augmented reality experience. Among the stuff included here there’s the ability to see inside the compartments of furniture with an X-ray feature and also interact with 3D models of products, see videos about them and some how-to clips.

    McCann is taking care of this initiative and they’re saying that this has been something that they’ve been working on a long time and it isn’t caused by the Google Glass project. Funny they should mention that without having anyone ask them about it, right? In 2011 Ikea hired McCann to usher them into the digital era and combine paper with bytes. The fruits of the cooperation are starting to become visible! As far as the app goes, you should start looking for it in the Google Play Store on July 31st.

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    SOURCE: Wired.com
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