IBM Labs Comes Up With Fresh Mobile Shopping App, Based on Augmented Reality

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  • 02 Jul 2012
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  • IBM wants to combine augmented reality with the everyday shopping habits and come up with a mobile app, now in prototype phase, that allows consumers to pan product aisles with their devices’ camera. Thus they can view extra details about the products on their screen.

    IBM says that shoppers can merely input the needs/preferences into the app and get a ton of info, like allergens, sugar content and biodegradable packaging. IBM will use partnerships with retailers and will integrate promotions and loyalty schemes to draw the public to their offer. Clients will receive personalized product info, as well as coupons and recommendations, simply by browsing shopping aisles. When entering a store, the consumer will be able to download the app on the smartphone or tablet, then register and create a profile of features.

    Then when pointing the camera on the device to the products around the profile’s settings will be activated and they’ll receive not only vital info, but also discounts and reviews from other users. How cool is that? I guess that social networking integration will also be available. In case you want to know, the app is developed by IBM’s Research lab in Haifa, Israel.

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    SOURCE: Engadget
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