Google Play Highly Appreciated in Japan – Bringing Consistent Revenue

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  • 29 Nov 2012
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  • With Google Play, the software giant is trying to integrate all sorts of services into one place, that is available for people around the world. From apps to magazines, Google Play has the ability to provide its costumers with a great shopping experience and having their purchases available across multiple devices for anytime use.


    While some services are sill unavailable in certain countries, it seems that Japan is getting the best of Google Play. Latest intel suggests that the services are very well appreciated in the country and Just last month it knocked off the U.S. for the top spot in Google Play store revenue, according to a new report published Thursday by mobile analytics firm App Annie.

    According to App Annie, revenues from Android apps sold in Japan have grown by a factor of 4.5 in the last months or so, most of it coming from the 10 most downloaded apps in the country. NTT DoCoMo, the country’s biggest carrier, also brings its contribution by selling mostly Android smartphones. Outside of Japan and the U.S., Google Play grows at a steady rate, with latest analyses showing a 17.9 percent from month to month. Alex Williams, president of Kontagent, told the audience at GigaOM Mobilize:

    “While Android monetizes a little less well on a per user basis than iOS, the acquisition costs on Android today are much lower on a per user basis. So sometimes profitability on Android is higher.”

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    SOURCE: gigaom
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