Google Plans to Revamp and Enhance Mobile Searching
Google never stops with its product updates, but the search remain the main focus, so now it’s looking at ways to enhance its mobile searching yet again. The search giant wants to extend the information delivering to people who don’t use search engines. The idea is to provide you with info on stuff you wouldn’t normally search for, but could interest you.
The folks of Technology Review have an interesting piece on their site, detailing a recent experiment performed by Google. For 3 days in October at 8 random times during a day, the phone of one of the editors buzzed and Google asked him what did he want to know recently. The answer was involved in a big experiment performed by Google on about 150 users. The idea is to better understand how to deliver information that the user never thought about searching. This sounds like search anticipation and prediction, which is a very innovative concept.
Billions of Google searches are performed every day, but there are still other sources where we get info and Google wants in on that. Some of us use manuals to learn info, some ask a friend and some go to their favourite sites. As you probably know already, aside from “don’t be evil”, Google’s mantra also involves organizing the entire world’s information and making it digital and accessible. Google Now is a first step in the “unsolicited information” area and it will continue to develop in the future and integrate new technologies.
Google Glass is supposed to also kickstart the wave of prediction search technology and anticipation.