Google Intends to Include Haptic/Tactile Feedback Engine Into Android For… Ads

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  • 24 May 2013
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  • Of all the reasons to implement a new haptic/tactile feedback engine into Android devices, ads would one of the most useless on the list. However, Google is after all an advertising company, since that’s where it gets its revenue.


    All the apps and services they provide are supposed to show ads and earn them the cash flow. That’s why even more ads on the handsets is a cash cow for them. This week the US Patent Office published a patent application for “Providing information through tactile feedback”, that will make the Google advertising more visible.

    The patent makes a touchscreen offer tactile feedback and annoy you when it’s time to see an ad. Up until now such mechanisms have remained in a primitive state, with haptic engines that vibrate all the device on touch. However, this patent refers to a more localized vibration, perhaps a slight buzz of a single area, like the screen, not the whole device. Also, they’ll implement certain vibrating areas on the screen, so an ad on a webpage will feel differently to the user’s hand compared to the rest of the page.

    What do you think about this?


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