Google Buys Behavio, Social Prediction Startup With Interesting Smartphone Solution (Video)

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  • 13 Apr 2013
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  • The name Behavio may not ring a bell to you, but it may do that in the future, since the startup has just been bought by Google. Started off as an MIT project with lots of support and hype around it, Behavio aims at using the handsets’ sensors to create human behaviour prediction.

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    Thus, their system will “learn” when and where you jog, walk normally, where and when the handset charges or the various movements you do, thanks to the accelerometer and other sensors. The company has built everything on top of Funf, which is a framework that collects data from mobile phone sensors. It can analyze the physical location of the user/phone, contacts and other data about your activities and environment and monitor trends, make predictions about behaviour and more.

    The aim here is that entire communities may be monitored, not only individuals, causing quite the privacy scare, if you ask me. Behavio even suggested it could predict the eruption of mass protests. We’ve been hearing that Google is preparing some sort of prediction-based search engine and preemptive services for a while now, but it looks like things are finally moving in the right direction.

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    SOURCE: 9to5google.com
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