Android Users Now Paying for Apps As Well, Gap Between Android and iOS on Purchases Has Diminished
The stereotype about Android users is that they don’t like to pay for apps, that’s why they download all free apps out there, searching for the perfect freeby and eventually get malware. However, a recent study showed that Android users are starting to buy more apps, diminishing the gap in quantity of purchases between iOS and Android.
iOS users traditionally spend a lot on applications and games, since basically they don’t have much of a choice, with most interesting apps being available at cost in the App Store. A survey done by SwiftKey in partnership with the Pocket-lint and Mobile Nations websites shows that 39% of iPhone users had more than 20 paid apps as of last year and only 3% didn’t have any paid apps on their device. Meanwhile, this year 26% of users had more than 20 paid apps and 6% had no paid app.
On Android users with more than 20 paid apps rose in 2012 from 10% to 19%, while users of free apps dropped from 12% to 7%. The study covered 17,000 people and the purpose was to find out how many apps people have paid for on their smartphones. The conclusion here is obvious: in just one year the number of users paying for a lot of apps on Android has almost doubled, while users with no paid apps have been cut by 50% almost. With so many sales out there and reductions, sometimes it’s actually worth it to buy an app or game.